The video is an amazing case of how the hardest moments in music production can be used to draw the viewer’s attention. The case presented by Rock lifestyle aims to show that less is more when it comes to music production. The song features a folk singer father who wants to reunite with his daughter. He performs a song for her, but the plans backfire and fail to turn out as expected. The theme revealed is a parent-child relation, and the style used includes a collection of short music performances and dance strung together during the concert, for example, the cabaret style. The shooting takes place at 9.00 A.M at the coffee shop then the team proceeds to the office location to wrap.
Motion design works
The sound of color: selection of the best color for an item or decoration might be challenging. The sound of color is an info-graphic and a more conceptual art piece by Kelly Moore that illustrates that people can choose colors based on their favorite music. The article has converted best music into beautiful data visualizations according to emotions hence giving the viewer a discerning mood to view it.
Lyrical right time: it is a concept by the digit financial organization that aims to evaluate the cost of a good time.
They attribute the value to lyrics of different songs by giving detailed illustrations of the recorded song. The presentation brings about a cheerful mood.
Seeing green: it is an info-graphic moving design and a driving force behind the topic on the legalization of cannabis in the US. The video uses a fine-drawn texture, explicit sectioning, and sharp design (Sargent, Hanna & Nicolas, 2014). The aim is to reveal the efficient use of visual theme elements such as weedв rather than overpowering the design.
Chen, T., Yu, F. X., Chen, J., Cui, Y., Chen, Y. Y., & Chang, S. F. (2014, November). Object-based visual sentiment concept analysis and application. In Proceedings of the 22nd ACM international conference on Multimedia (pp. 367-376). ACM.
Compesi, R., & Gomez, J. (2015). Introduction to video production: Studio, field, and beyond. CRC Press.Davie, C. T. (2014). Musical structure and design. Courier Dover Publications.
Kaplan, E. A. (2016). Rocking around the clock: Music television, postmodernism, and consumer culture. Routledge.
Sargent, G., Hanna, P., & Nicolas, H. (2014, May). Segmentation of music video streams in music pieces through audio-visual analysis. In Acoustics, Speech and Signal Processing (ICASSP), 2014 IEEE International Conference on (pp. 724-728). IEEE.