The Internet is one of the most significant modern day inventions. Many people would agree that the Internet has transformed nearly every aspect of life, including the way we talk, live, and especially the way we shop. Although many people still shop at physical stores due to the risk of errors and fraud in online purchase, the Internet is rapidly improving the online shopping experience and making a secure virtual environment for shoppers. Shopping online has become increasingly popular among consumers because nearly everybody is using the internet on a daily basis. Online shopping has made life easier because of the convenience and effortlessness of online shopping.
There once was a time when shopping wasn’t a day-to-day activity. It was an event that needed to be planned ahead of time due to the long drive that was sometimes necessary to obtain a specific product. Friends or family would set out together with a specific mission in mind. Shoppers would travel from store to store and spend the entire day at a shopping or outlet mall. Many traditional shoppers felt obliged to make a purchase at a certain store, so they didn’t have to visit another. A day of shopping was considered a wasted day if the desired product was not acquired. Shopping was often a chore for many people.
Online shopping has made shopping less of a chore. Traditional shopping has become less common due to the busy schedule of the average American and the growing trend of online shopping. Shopkeepers used to be the best source for product information, and they also helped customers through the purchasing process, but technology has changed this scenario. With product details and product reviews all available online, customers know just as much as shopkeepers about a product. Brands have also become more accessible than ever before. Seasonal offers, sales, and any other new updates about the brand are now easily communicated to the customer through an E-mail or notification. Sellers experience a direct communication with their customers by engaging on social media and other platforms.
Convenience is the biggest perk of online shopping. Online shops provide the opportunity to shop 24/7 from any location with internet connection or cell service. In comparison to a physical store with set hours, online shoppers can choose any time of the day or night to get on the Internet and shop. This is especially helpful for parents with young children, people that are homebound, or simply anyone that does not want to drive to a physical shop. Another convenience of online shopping is the ability to order products from anywhere around the world. Shoppers are no longer confined to products offered by local shops because the majority of online retailers offer shipping to many locations. This makes it no problem for online shoppers to obtain difficult to find items or items from a specific area.
An additional benefit of online shopping is the ability to comparison shop easily. Rather than visiting several conventional stores and trying to remember prices and characteristics of the product, the shopper can simply open multiple websites to quickly compare products. Comparison shopping online also gives the consumer the ability to compare items which may not be available in their location. This is significant to some shoppers because some items may only be available in certain parts of the world. This can make comparing items difficult for traditional shoppers; however, online shoppers can make these comparisons effortlessly and learn more about similar products which can allow them to make the best possible decision about purchasing a product.
A great substitute for those who hate traditional shopping is online shopping. Men, for example, are known for their dislike of shopping. Shopping online is a great alternative for many men. Stuart Ewing, of Swinburne University’s ARC Centre of Excellence for Creative Industries and Innovation, concludes, “I think for many women the experience of going shopping is part of the enjoyment, whereas a lot of men will tell you they don’t like shopping. So for them, buying online is far more convenient” (qtd. in Cobbin and Wells). Those who dislike the hassle of conventional shopping turn to online shopping because it is much more accessible and quicker. Online shopping has all the benefits and none of the disadvantages of traditional shopping, which is very appealing to those who dislike shopping.
Many people dislike traditional shopping because of the shopping environment. In online shopping, there are no annoying crowds to push through or people to weave around. Online shopping is preferable over physical shopping, especially during holidays when stores are overflowing with bustling shoppers. Online shoppers also never have to wait in long lines to purchase their items. Also in conventional shopping, shoppers often buy items which they do not need because of a seller’s pressure or skills, but in online shopping, shoppers can buy the products they want without the pressure of aggressive sellers. Shopping can be relaxing without the frenzy of physical stores, which is why online shopping is so pleasant.
The simplicity and ease of online shopping has made life easier. Online shopping offers a different kind of shopping experience to buyers, and it has many advantages that people can’t have by shopping in physical stores. Shopping can be a burden for many people, but online shopping allows shoppers to save time and even relax while shopping.